Sunday, 9 September 2012

Shot-By-Shot Trailer Analysis - Brendon

Step Up 4 Teaser Trailer

1.      The trailer starts off with the normal rating card stating that this trailer is suitable for a certain audience, and the company that has rated the trailer. In this case the trailer was suitable for “appropriate” audiences. This lasts for 5 seconds.

2.      The next shot is a screen displaying the production company “Summit Entertainment”, animated with a small segment of music that carry’s on in to the next frame.

3.      The next frame is of a city scape taken from the sea and zooming out.

4.      Next shot establishes where the last screen was, which is now Miami Beach.

5.      We then see a shot of a crowded street with people walking around in swimming gear, palm trees surrounding the open streets and the high end buildings.

6.      Music continues however this time we have a low, close up shot of the back of a Lamborghini  driving down the street slowly.

7.      That shot transitions into another slide with the words “come for the sun”, using the same background as all of the other slides with words on them, seeing that the company who made the trailer is sticking to the same theme throughout.

8.      Next shot is of a woman in the swimming pool, low angle as if someone was lying down taking the video as she is lying down on a pool bed, and we see other public in the background. The shot focused on this lady may have been chosen to show the audience/viewers that she is an important character in this movie.

9.      Next shot is of a group of other ladies on beach chairs watching and talking to each other.

10.  A quick transition leads us back to the streets that we originally saw with the crowds and the expensive car.

11.  We are then presented with yet another slide with the words “stay for the heat” indicating the weather of the place and also the ferocity of the dancers possibly.

12.  Next shot is a quick shot of a lady doing the splits off a male character, the camera shows a full body shot of both of them with a crowd gathered around them.

13.  Next shot then leads to a low shot of a crowd in the background of a street, with cars using their hydraulics to bounce with dancers on top of them and some dancers running along the sides of these cars.

14.  Next shot is a mid shot of a dancer in a black environment, with flashing lights highlighting that he is the only dancer there also showing that he may be very important.

15.  Fade to black leads into a shot of a DJ with Beats By Dr Dre headphones, panning around to show dancers in the background on top of shipping containers.

16.  Next shot is then a quick of dancers on top of cars all the way down a street with a crowd going wild next to them on the pavements.

17.  The next shot is of a single lady in an enclosed space lit up with different colours dancing

18.  The shot that follows is of a male dancer with a few other dancers around him, almost framing his dance, showing he is a main character, also due to the fact he has been in previous shots within the trailer.

19.  Next shot is again of this male dancer however he is accompanied with other dancers in a dark room using lights.

20.  We then see a shot of him talking “saying didn’t you ever want to be part of something special” which leads into another shot with his voiceover carrying on

21.  The next shot is of some ballet dancers in the same setting

22.  Next shot is of a man doing a flip over a car, low angle, with a lady watching him sitting in the car.

23.  Next shot is of the man who just preformed the flip dancing in the middle of three cars going around him

24.  Next shot is of a lady who’s voice is heard slightly before carrying on into shot of her talking.

25.  Next shot is of a group of female dancers in a street with the crowds surrounding, low angle once again

26.  The next shot is very important as it shows that girl and the other main male character in a room dancing together following on the conversation heard earlier

27.  Next shot is of that man and the back up dancers in the street again. Doing moves that reflect the beat of the music being heard over the trailer.

28.  Next shot is of a large group of dancers with a huge crowd surrounding

29.  Next shot is of a man in a museum dancing while unsuspecting viewers gasp.

30.  We then are shown a shot of police with riot gear preparing in the streets

31.  Then we see a man hiding his face spray painting glass

32.  Next shot is of the two main characters kissing.

33.  Then we see a shot of the dark room with the large group in formation

34.  We see now a shot through shipping containers of a man doing a very large back flip.

35.  Next shot is of the man spray painting again

36.  Then we are taken back to the dancers on the cars again, very low angle

37.  Next few shots are those last four shots carried on but for less than a second each.

38.  Then we have a still slide of the street in background with the title of the movie over it

39.  And finally on top of that screen we see when the movie is released “this summer” and the official website of the movie

Doing this analysis has helped me see how trailers are contructed. I had not realised before that there is actually quite a lot of cross-cutting. I also had not realised ow many shots there are in even quite a short trailer. Narrative is conveyed really quickly and simply - for example we see two characters kissing so we know they are in a romantic relationship. We see police preparing riot gear so we know there is trouble ahead. In my trailer I need to trust my audience to work out what each shot implies in this way and not feel I need to give too much information.

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