Rough Ideas for Overall Promotional Campaign - Brendon

Timeline for my Promotional Campaign

The first thing that will be released in our promotional campaign for our movie will be a teaser poster. This poster will include only a main image of Sam with the background of the war the movie is set within and the title of the movie.

• September 30^th

The second thing to be released within the campaign will be the teaser trailer which will last 33 seconds long. This will give enough action and drama to entice the audience and strike some interest so that they look out for the future posters and or trailers.

• October 10^th

The third item to be released will be another teaser poster; however this one will be of Scott rather than Sam and will also include a seasonal release date (e.g. this winter)

• October 12^th

The fifth item will be the full trailer, lasting around 2 and a half minutes and will include the full date of release for the movie as well as showing a lot more action and story line than was in the teaser trailer shown previously.

• October 22^nd

The 6^th item released shall be a full poster which features the full release date as well as the credits at the bottom of the poster with the main actors’ names just above this. The poster will have Sam as the main image once again, stressing the importance he plays in this movie.

• October 24^th

The 7^th set of items released within this campaign will be a series of magazine covers with the magazine Total Film; these will be special edition covers and will have little on them other than the main image of the “featured” Actor and the title of the movie. These covers will be a set of 5 Covers (Scott, Sam, Mother, Father, Oliver)

• October 30^th

The 8^th and penultimate item to be released in this campaign will be a website that advertises the movie as well as having a blog that features pictures from on set and behind the scenes. The website will include a forum for the public to talk and speculate about the upcoming film, it will also include all the posters and trailers to date and will host them on release further on in the campaign. The website will also include a countdown to the release of the movie in cinema.

• November 3^rd

The eighth and final item will be the second and final full trailer for the movie which will show more of the storyline and action and provide more information so as to entice and keep viewers interested in the movie and waiting on the full movie with anticipation and high expectations.

• November 5^th