Movie Posters
I decided to look at a film poster from the past to see what has changed about posters and also to see if there is anything that has been forgotten as a technique and could usefully be revived to advertise a film today, particularly as anything with a distinctive retro feel tends to be popular at the moment. I decided to pick a big, popular film as that is what we are imagining our film would be and we are going to be promoting it as if it were destined to be a huge blockbuster.
Singin' in the Rain
- Here we can see that there has been a dominant title placed in the centre as to provide information to what the genre may be (singin'=musical).
- This text also links directly to the main background image which is of three people who appear to be singing and dancing in the rain, giving a clear indication that it may be a musical genre. Also the words 'MGM's TECHNICOLOR MUSICAL TREASURE!' provide the classification needed to confirm that this is indeed a musical.
- This poster appeals to audience in a few ways. It does this firstly by listing the actors that star in the film. During this time, Gene Kelly was a huge movie star so fans of his acting will be enticed by this. The colours and words used on the poster are also often associated with positivity e.g. White and blue colours, words like 'singin' and 'musical'. This entices fans of more light hearted films.
- Overall, this poster provides a distinct sense of genre through text being linked with imagery. It also appeals to audiences well even though it provides little sign of a distinct hint to the storyline, yet this is part of the way posters appeal to an audience as people become curious as too what the film may be about.
- A key thing to notice is that the actors are drawn rather than photographed. This is an intersting idea that we could maybe look at with our poster. I'm not sure it is quite right for our theme, but would give a more old-fashioned feel to sut the kind of old-fashioned tale we are telling.
- A key thing to notice is that the actors are drawn rather than photographed. This is an intersting idea that we could maybe look at with our poster. I'm not sure it is quite right for our theme, but would give a more old-fashioned feel to sut the kind of old-fashioned tale we are telling.
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