Straight away the trailer starts with a rating card stating that this “preview is suitable for the appropriate audiences” and offers a rating for the movie. The term preview alerts the viewer immediately to the fact that this is a trailer and not a short film. We can also tell that this sequence of events from the movie is being portrayed in a trailer form and that this is not a short film through many of the techniques used. The first of which is the choice of sequences used throughout the trailer. There are quick fast-paced shots from the movie that bring a basic sense of story line to the audience so that the viewers can determine whether they will want to see the movie to find out the whole story. Another technique used is the use of key dramatic moments such as when we see the man going into the loft and seeing all the disturbed children sitting there; a reflection of the ghost/creature is seen, high pitched music is played and as we see the ‘thing’’s face, the trailer ends, building the suspense to get the audience to watch the movie to find out what happened to the man.
Throughout the trailer there are pauses where title screens are shown with slogans such as “Nothing can save you”. This is an example of non-diegetic story-telling. Another technique that has been used in this trailer that immediately alerts the viewer to the fact that it is a trailer is the transitions between each section are flickered bright white, or use the effect of an old reel-to-reel film projector.
The Amazing Spiderman 2012
This trailer also starts with a green screen displaying that what is about to viewed is a “preview” and that it is authorised to the appropriate viewers. The 1st film shot is of the New York skyline, setting the scene of where the movie is set and staying true to the original Spiderman series. It is followed by quick shots in the trailer style, yet the time of day changes throughout the fast-paced changes in sequence. A company ident is shown (“ Columbia -Sony Pictures”). Over the sequences that are playing there seems to be broken conversation with the characters grand parents speaking to him about his father and how secretive he was. The dialogue is not directly related to the action but helps to construct a narrative. Further on in the trailer, a new title slide appears which states that the movie will be shown in the summer, once again highlighting the fact that this is a trailer and not a movie and highlighting its main purpose as an advert. The end of the trailer clearly shows the Spiderman logo which it is assumed will be familiar to the majority of the audience. The next slide shows the date of release followed by details that the film will be shown in IMAX and the credits that follow.
The Expendables 2
This trailer starts once again with a green screen showing that this indeed will be a trailer and nothing more or less and that it will be appropriate for certain audiences. The trailer carries on with some production idents such as Lionsgate and Millennium films and then goes straight into a sequence that uses ellipsis to cut out any predictable moments, thus showing a brief action scene in minimal time and engaging the audience straight away. The next set of shots is a few title screens showing the text “its time to reload” followed by very quick action sequences and comic lines from the actors. This efficiently mixes diegetic and non-diegetic story-telling. The end of the trailer includes an animated logo for the Expendables and progresses to show the names of the most anticipated and well known actors present in this movie with new additions, and then is followed by a credit screen showing only that the movie is “coming soon” and not showing any set date as of yet.
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