Total Recall (2012 Full Trailer)
The trailer first starts with a green ratings card that informs the viewer the rating in which the trailer/preview has been given and who authorized this rating. This ratings card is a distinguishing factor that alerts viewers immediately that they are watching/or about to watch a trailer. The beginning of the trailer starts off with little other music than an underlying drumbeat that sounds effectively when a character stops speaking and the scene transitions to the next. This leaves the rest of the scene quiet and puts a sense of calm that is building up into a major scene that will be seen in the future, ultimately building suspense within the audience/viewers. The music then comes in as action is taking place and in certain places where the music is faded out there is silence making the special effects seem more fulfilling. This is used to gain tension in the trailer and to make the action seen more interesting and adrenaline fueled with a fast pace. This is very useful and done well for Total Recall as it reflects what is going on in the movie and how things have gone from a quiet and calm into steady change that ultimately leads to action and darkness throughout the rest of the movie, which is reflected perfectly by the music heard. The trailer is also broken into sections with title screens towards and at the end of the trailer to alert the viewer which movie trailer they are watching and also a rough if not specific time frame that the movie is expected to be released in cinemas, which in this case is Total Recall that will be show This summer.
The Amazing Spiderman (2012 Full Trailer)
This trailer starts off with the familiar green ratings card informing the viewer that this preview or trailer has been approved for “appropriate audiences” and that it has been rated by the influential and established ratings company “Mpaa.org/filmratings.com”. This trailer has represented the main themes throughout the movie using Propp’s common archetypes with Spiderman being the Hero and The doctor becoming the Villain (reptile creature). The movie uses codes like Levi-Strauss’s Binary opposites to present the good vs. evil complex throughout the movie which effectively according to Fowler’s theory, based on the previous movies and movies in a genre like this, leads the audience to have expectations (that the Hero will defeat the Villain after overcoming some struggles and a defeat of his own) that will either be fulfilled or subverted in the end. The movie follows Todorov’s basic arc in which there is equilibrium to start off with that is disrupted and resolved creating a new equilibrium at the end of the movie. The use of all these codes and conventions follows the natural set used by previous movies within this genre so it is easy for the audience/viewer to distinguish the genre of the movie and whether they like it or not. Superhero films are easy to analyse in this way as the narrative is so simple and formulaic. The pleasure for viewers is in watching how these expected features are realized, particularly the special effects.
No comments:
Post a Comment