This video does not appear in full quality as we had to compress it twice to meet the 100MB upload limit for Blogger, so please watch on DVD if possible. However, if viewed small screen, this does give a good impression of our work.
Thursday, 18 April 2013
Sunday, 7 April 2013
Evaluating Uses and Role of New Media Technology
This evaluation is presented in the form of a PowerPoint - please see below:
Presentation on New Media technologies
Presentation on New Media technologies
Evaluating How Products Work Together in Overall Campaign
This is another task that is presented as a kind of DVD extra or the kind of help video that is often posted on YouTube. Please view on the DVD for full quality but you can view a compressed version here:
Evaluating Audience Feedback (2)
Following our debate on the value of audience feedback, we decided as a class that it would be useful to get some final feedback just before submitting our work.
We asked the Year 12 groups who first saw our coursework when it was a rough cut months ago to look again, and also to comment on the print products.
We thought they would be a good choice because:
- they gave good feedback before
- they had seen the early cut so knew where we had come from
- they were unlikely to suggest major changes as they understand the deadline we are working to
- we had given feedback to them previously so they would be inclined to help.
As a result of this feedback (which we chose to have in written form after a viewing) we made the following changes:
Trailer
Addition of ident - our trailer did not 'feel' like one because it didn't have all the proper formal elements:
2. Change of music for mid section as the audience felt ours was not in the right tone - this section gives a feel, we are hoping for a more military battle-style atmosphere:
3. We re-filmed this section as one of the actors was slightly smiling - we also made the dialogue a little clearer:
4. Additional dialogue - ('killed in action' - for those who do not know what K.I.A means, and 'why didn't Scott tell me' - suggests secrets between brothers and a problem that Scott has that is ambiguous - therefore we do not know why the mother says 'no, no' - has Scott been killed? court martialled? kicked out army? Makes our trailer more open-ended):
5. Additional footage to make the 'going to the papers' section clearer. Also addition of Mum's voice to add to emotional impact and make it clear Sam feels he is doing the right thing, even if for wrong reasons:
POSTER
Not many changes suggested and very small:
Slight colour change to review and addition of drop shadow
Smoke adjusted to put attention on 'critically acclaimed'
Shadowing reduced on smaller images at bottom
Smoke reduced overall and wispy section top left removed - too 'magical' in feel
MAGAZINE COVER
Again, small changes suggested:
Red font shade slightly altered to be less pinky red and more dark (blood-like)
Smoke adjusted to allow 'with' to be read clearly
Background blending slightly altered.
We asked the Year 12 groups who first saw our coursework when it was a rough cut months ago to look again, and also to comment on the print products.
We thought they would be a good choice because:
- they gave good feedback before
- they had seen the early cut so knew where we had come from
- they were unlikely to suggest major changes as they understand the deadline we are working to
- we had given feedback to them previously so they would be inclined to help.
As a result of this feedback (which we chose to have in written form after a viewing) we made the following changes:
Trailer
Addition of ident - our trailer did not 'feel' like one because it didn't have all the proper formal elements:
2. Change of music for mid section as the audience felt ours was not in the right tone - this section gives a feel, we are hoping for a more military battle-style atmosphere:
3. We re-filmed this section as one of the actors was slightly smiling - we also made the dialogue a little clearer:
4. Additional dialogue - ('killed in action' - for those who do not know what K.I.A means, and 'why didn't Scott tell me' - suggests secrets between brothers and a problem that Scott has that is ambiguous - therefore we do not know why the mother says 'no, no' - has Scott been killed? court martialled? kicked out army? Makes our trailer more open-ended):
5. Additional footage to make the 'going to the papers' section clearer. Also addition of Mum's voice to add to emotional impact and make it clear Sam feels he is doing the right thing, even if for wrong reasons:
POSTER
Not many changes suggested and very small:
Slight colour change to review and addition of drop shadow
Smoke adjusted to put attention on 'critically acclaimed'
Shadowing reduced on smaller images at bottom
Smoke reduced overall and wispy section top left removed - too 'magical' in feel
MAGAZINE COVER
Again, small changes suggested:
Red font shade slightly altered to be less pinky red and more dark (blood-like)
Smoke adjusted to allow 'with' to be read clearly
Background blending slightly altered.
Friday, 5 April 2013
Evaluating Audience Feedback
This evaluation is the kind of feature you might find as a DVD 'extra' and so is best seen in the DVD format as we have had to compress it and divide it into sections to be able to upload to blogger. However, it is possible to watch the presentation here, albeit in reduced quality:
Part 1: Discussion of value of audience feedback in 'real' media world:
Part 2: Discussion of value of our feedback in its different contexts:
Discussion of value of individual comments:
Part 1: Discussion of value of audience feedback in 'real' media world:
Part 2: Discussion of value of our feedback in its different contexts:
Discussion of value of individual comments:
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